Our research showed that smartphone users often have large collections of digital photographs on their phones. These collections are often difficult to navigate & curate. We determined that an app reliant on machine learning can help users identify & save important memories.

We also determined that phone based photography is enjoyed by a wide cross-section of smartphone users and sought to develop a brand that appeals broadly.

Usability tests at low and mid fidelity showed that users felt disoriented by the user flow. We addressed this by making a loading animation that explains some of the features the app provides. The visuals & content work together to further develop our cute, inviting brand.

Users were confused about what the "AI" button did. Subsequently, we created a brief tutorial for the first time they select that button. Also we aligned the visual of that button with the rest of the platform