Invertor //

Form optimization

UX Challenge:

Develop a white-label platform that reduces friction during onboarding & reporting for VC funds to accommodate an influx of new investors. Since this project relied on proposed changes to investment law, Invertor had no active users nor did comparable platforms exist at the time.

Benchmarking best practices

MiCapital is a great example for an "investor profile." We loved how their quiz advances to the next question when you click your answer. We added a little bit more visual feedback showing which answer you selected.

Form optimization

Adam Silver writes about forms, “Boring is good... Because nobody actually wants to use your form. They just want the outcome of having used it.”

An early paper iteration of the user interface

screen at Low-fidelity paper

A screen capture showing the user interface

screen at mid-fidelity

screen at high-fidelity

Testing & results

The lack of active users created significant research and testing challenges. We built some prototypes and ran some tests on the Maze platform to validate our research, benchmarking, and assumptions.